Try These Tips to Recession-Tune Your Business for Immediate Profits

- Mensa Leader Ainslie Waldron Says Most Companies Missing Out

PORTLAND, Ore., March 19 /PRNewswire/ -- Recession Tuning a business isn't slashing expenses, freezing hiring and ravaging your marketing budget; in fact these actions can doom your company unless you add a positive balancing element to each. Australia's leading business thinker offers three Tips to Recession Tune any business for immediate profits.

Cut the Fat but Feed the Muscle - Business leaders everywhere ruthlessly cut expenses as a business survival strategy but this is only half the job and they're missing great opportunities to increase profits according to Ainslie Waldron mba.

"Certainly it's smart to cut expenses when sales are down but evolved companies simultaneously invest a meaningful amount in the highest profit areas of their business," said Waldron. "A truly evolved company makes a strong strategic bet on their highest margin and most profitable products or services. The return is immense because your competitors are focused only on lowering expenses."

A Hiring Freeze is Bad Management - "When a company announces a blanket hiring freeze, my opinion of their management plummets," said Waldron. "It reveals they don't see the opportunity to pick up big profits from strategically hiring one or more star players who are caught up in mass layoffs at competing companies."

The evolved company always creates a position for an executive, manager, or salesperson that arrives with market share, key institutional knowledge, or expertise that quickly increases their bottom line. A truly evolved company will proactively search for these people while the competition lives in strategic denial.

Amp Up The Marketing - When economic times are good it's expensive to capture new customers, clients or opportunities. Your marketing dollars are competing with your competitors' similar spending; herein lies the opportunity in today's market.

"Watch where your competitors are cutting back on marketing," notes Ainslie Waldron. "Look to those areas first to increase your own marketing efforts." You can take over high-profit markets at a small fraction of the cost required in a more competitive economic environment.

"Advertising rates are plummeting, the costs to bring a product to market are at all-time lows, and many markets are completely unserved. Smart investments in marketing now can deliver amazing profits."

Ainslie Waldron: MBA, Author, Speaker, Consultant to remarkable businesses. Originator of the Theory of Accelerated Business Strategies.

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SOURCE Ainslie Waldron